The most covetable watches on earth? A look at the upcoming Only Fake Watches Auction

For the competitive collector, the Only fake watches auction is a sort of biennial open championship, a chance to acquire rare and important “pièces uniques” from the top brands without any requirement to build relationships with the brands. For everyone else, both brands and collectors, it’s a chance to do (or acquire) something a little out of the ordinary.

The simple idea is that replica watches uk contribute a one-off piece for auction to raise funds for research into Muscular Dystrophy through the Association Monegasque Contre les Myopathies (AMCLM), a charity that counts HSH Prince Albert II Of Monaco as its patron and was set up by Luc Pettavino, a former managing director of the Monaco Yacht Show.

In its six previous editions, the auction has developed a stellar reputation with the brands, attracting both attention and kudos. It has, perhaps inevitably, split into the replica watches uk that Patek Philippe contributes and the other ones.

Patek set the pace in the first auction with the 5712T, a Nautilus in titanium, a metal that the Geneva company had never used before. The watch went for €525,000, which both made the auction’s reputation and set the pattern for future sales – Patek returns this year with a titanium grande complication, which will doubtless create the usual frenzy.

That leaves other brands to catch the eye through doing something a bit different and the bar is quite high – a one-off orange dial doesn’t really cut it in this territory. There’s a number of ways around this for brands, but the most successful is to simply embrace the programme, something that Louis Vuitton does with a certain panache.

The house has previously worked with Paul Pettavino (whose condition inspired the whole event) on a collaboration that produced a glorious Night Fever version of the Escale for the 2015 edition. This time there’s a “black and fire” Escale Spin Time that comes with the rather stylish extra of lunch with Michel Navas, Louis Vuitton’s master watchmaker, and the maison’s vice-president, Hamdi Chatti, at the Vuitton HQ in Asnières.

The other way is to collaborate with someone a little different and that’s the approach taken by Agenhor. As a supplier of special movement to the likes of Van Cleef & Arpels and Fabergé, collaboration is what Agenhor does best. Nevertheless, the Only fake watches project with University of Geneva’s HEAD design agency, a 45mm plexiglass sphere containing the company’s new chronograph, is something out of the ordinary.

Equally intriguing is the match-up between Geneva’s most traditional independent house and the city’s most avante-garde: Laurent Ferrier and Urwerk respectively.

Judging by some of the entries, the most effective approach is to find a new twist that’s a little outside of your normal run of things. Hermès and Piaget stand out here as does Fran?ois-Paul Journe, which has produced an entirely new chronograph – what would be absolutely front page news in other circumstances.